Pricing & Credits
Setting the right price is crucial for success. This guide covers pricing strategies, the credit system, and maximizing revenue.
Pricing Fundamentals
Value-Based Pricing
Price based on value delivered, not just time or effort:
Consider:
- What problem does it solve?
- What's the cost of not solving it?
- What's the alternative cost (coaching, courses)?
- What result can users expect?
Market Research
Study comparable offerings:
- Similar ClaryNext activities
- Online courses on same topic
- Coaching services in your niche
- Book/content pricing
Pricing Psychology
Psychological factors:
- $19 feels cheaper than $20
- Anchoring with higher "value" shown
- Bundles feel like better deals
- Free trials reduce risk
Pricing Models
One-Time Purchase
User pays once, access forever:
Pros:
- Simple transaction
- Lower friction
- Clear value
Cons:
- One revenue event
- No ongoing relationship
- Price pressure
Best for:
- Standalone activities
- Specific problems
- Broad audiences
Subscription
Recurring access fee:
Pros:
- Predictable revenue
- Ongoing relationship
- Higher lifetime value
Cons:
- Cancellation risk
- Content freshness required
- Higher commitment barrier
Best for:
- Growing libraries
- Ongoing practice needs
- Active content creation
Credit-Based
Users buy credits, spend on activities:
Pros:
- Flexibility for users
- Lower commitment
- Multiple purchases encouraged
Cons:
- More complex
- Credit management needed
- Value can feel abstract
Best for:
- Marketplaces
- Varied product prices
- Exploration-focused users
Pay-What-You-Want
User chooses amount:
Pros:
- Maximum accessibility
- Goodwill building
- Market research
Cons:
- Unpredictable revenue
- Often underpays value
Best for:
- Community building
- Cause-driven content
- Experiments
Setting Your Price
Price Tiers
Common activity price points:
| Tier | Price Range | Characteristics |
|---|---|---|
| Entry | $5-15 | Simple, quick wins |
| Standard | $15-35 | Comprehensive single activities |
| Premium | $35-75 | Multi-activity bundles |
| Professional | $75-200 | Programs with extras |
| Enterprise | Custom | Organization solutions |
Pricing Factors
Adjust based on:
Increase price if:
- Unique expertise
- High demand topic
- Extensive content
- Includes AI features
- Services included
Consider lower price if:
- Building audience
- Competitive market
- Simpler content
- Volume strategy
Starting Price Strategy
New vendors often:
- Launch at lower price to build reviews
- Raise price as reputation grows
- Keep early buyers at original price
- Use discounts strategically
The Credit System
What Are Credits?
Credits are ClaryNext's flexible currency:
- Users buy credit packs
- Spend credits on activities
- More credits = lower per-activity cost
- Never expire
Types of Credits
Activity Credits
- Used to access activities
- One credit = one activity run
- Standard pricing unit
AI Credits
- Used for AI features
- Consumed during activity
- Separate from activity access
Credit Pricing for Vendors
As a vendor, you set how many credits:
- 1 credit = approximately $1 value
- Set activity at X credits
- Users with credits can purchase
- You receive credit value minus commission
Benefits of Credits
For Users:
- Bulk discount opportunity
- Flexibility across vendors
- Simplified purchasing
For Vendors:
- Users pre-committed to spending
- Lower transaction friction
- Platform handles payment
Bundles and Discounts
Bundle Pricing
Price bundles attractively:
Example:
- Activity A: $20
- Activity B: $25
- Activity C: $20
- Individual total: $65
- Bundle price: $45 (30% off)
Discount Strategies
Launch Discount
- Reduced price at launch
- Creates urgency
- Builds initial reviews
Seasonal Sales
- Align with seasons/holidays
- Platform-wide events
- Limited time only
Coupon Codes
- Targeted discounts
- Affiliate/referral incentives
- Newsletter rewards
Creating Discounts
- Go to Commerce > Discounts
- Click New Discount
- Configure:
- Discount type (% or fixed)
- Amount
- Duration
- Applicable products
- Usage limits
- Generate code or set automatic
- Promote the discount
Revenue and Payouts
Revenue Calculation
List Price: $30
Platform Commission: 25% ($7.50)
Your Revenue: $22.50
Commission Structure
Standard commission: 20-30%
Includes:
- Payment processing
- Platform infrastructure
- Discovery/marketing
- Customer support
Payout Process
- Sales accumulate in your balance
- Balance shows in Commerce dashboard
- Minimum threshold reached
- Payout scheduled (monthly typically)
- Funds sent to your account
Payout Settings
Configure in Commerce > Payments:
- Payment method (bank, PayPal)
- Minimum threshold
- Payout frequency
- Tax information
Taxes and Compliance
Tax Responsibility
You are responsible for:
- Reporting income
- Paying applicable taxes
- Following local regulations
ClaryNext Provides
- 1099 (if US, over threshold)
- Transaction records
- Sales reports
Consult Professional
For tax advice:
- Consult your accountant
- Understand your obligations
- Keep good records
Pricing Optimization
Testing Prices
Experiment to find optimal:
- A/B test if available
- Try different price points
- Measure conversion and revenue
Monitoring Performance
Track key metrics:
- Conversion rate
- Revenue per visitor
- Refund rate
- Customer feedback
Adjusting Over Time
Prices aren't permanent:
- Raise as reputation grows
- Lower if conversions suffer
- Adjust for market changes
- Test during sales
Pricing Best Practices
Dos
- Research market — Know comparable pricing
- Start reasonable — Build momentum first
- Communicate value — Justify the price
- Offer options — Different price points
- Review regularly — Adjust as needed
Don'ts
- Underprice expertise — Value your work
- Race to bottom — Compete on value, not just price
- Change frequently — Creates confusion
- Hide pricing — Be transparent
- Ignore data — Let metrics guide you
Next Steps
- Track Analytics — Monitor pricing performance
- Manage Products — Update your offerings
- Grow Sales — Increase revenue