Creating Products
Transform your activities into products that can be sold in the ClaryNext marketplace. This guide covers product creation, configuration, and optimization.
Product Types
Single Activity
One activity as a product:
- User purchases, gets lifetime access
- Most straightforward option
- Good for standalone content
Activity Bundle
Multiple activities together:
- Related activities packaged
- Discounted vs. individual purchase
- Users get all activities
Series/Course
Sequential activities:
- Progressive curriculum
- Prerequisites enforced
- Certificate on completion
Service Package
Activities plus services:
- Mentoring sessions included
- Custom elements
- Higher value offering
Creating a Product
From an Existing Activity
- Open your activity in the designer
- Click Publish or Create Product
- Choose product type
- Configure product settings
- Submit for review/publish
New Product from Scratch
- Go to Commerce > Products
- Click New Product
- Select product type
- Create or select activities
- Configure and publish
Product Configuration
Basic Information
Product Title
- Clear, descriptive name
- Include key benefit
- Under 60 characters recommended
Short Description
- One-line summary
- Appears in listings
- Focus on outcome
Full Description
- Detailed product information
- What's included
- Who it's for
- What they'll achieve
Media
Thumbnail Image
- Primary listing image
- Recommended: 800x600px
- Eye-catching and relevant
Gallery Images
- Additional preview images
- Screenshots of activity
- Show what users experience
Preview Video
- Optional but recommended
- 1-3 minute overview
- Show the value
Categorization
Category
- Primary category assignment
- Determines where listed
Tags
- Searchable keywords
- Add relevant terms
- Improve discoverability
Content
What's Included
- List of activities/components
- Estimated duration
- Features and benefits
Prerequisites
- Required prior knowledge
- Previous activities needed
- Technical requirements
Learning Outcomes
- What users will achieve
- Skills they'll gain
- Results they can expect
Writing Effective Descriptions
Product Title Best Practices
Good Examples:
- "Confident Communication: The DEAR MAN Method"
- "Weekly Goal Review: 15-Minute Clarity Session"
- "New Manager Toolkit: First 90 Days"
Avoid:
- Generic titles ("Communication Activity")
- Overly long titles
- Unclear value proposition
Description Framework
Hook — Grab attention
Struggling to set boundaries without damaging relationships?
Problem — Acknowledge the challenge
Many of us know we should set boundaries but don't know
how to do it without conflict.
Solution — Your product
This activity teaches you the proven DEAR MAN technique
used by therapists worldwide...
Benefits — What they'll gain
After completing this activity, you'll:
- Know exactly what to say in boundary situations
- Feel confident having difficult conversations
- Maintain relationships while protecting your needs
Call to Action — Next step
Start now and have your first successful boundary
conversation this week.
Pricing Your Product
Pricing Strategy
Consider:
- Value delivered to user
- Comparable products
- Your expertise level
- Target audience budget
- Your revenue goals
Price Points
Common ranges:
- Simple activities: $10-25
- Comprehensive activities: $25-50
- Bundles/courses: $50-150
- Premium programs: $150+
Free Products
Reasons to offer free:
- Lead generation
- Build reputation
- Sample your style
- Community contribution
Discounts
Set up promotional pricing:
- Launch discounts
- Bundle savings
- Seasonal sales
- Coupon codes
Product Preview
What Users Can Preview
Configure what's visible before purchase:
- Full description always visible
- Optional: First few steps
- Optional: Table of contents
- Sample content/screenshots
Preview Best Practices
- Show enough to demonstrate value
- Don't give away the full product
- Build curiosity
- Demonstrate quality
Product Review Process
Submission
When you publish:
- Product enters review queue
- ClaryNext team reviews
- Feedback provided if issues
- Approved products go live
Review Criteria
Products are checked for:
- Content quality
- Policy compliance
- Technical functionality
- Accurate descriptions
- Appropriate pricing
Timeline
Typical review time:
- 1-3 business days
- Longer during high volume
- Expedited for established vendors
If Rejected
If your product needs changes:
- Review the feedback
- Make required changes
- Resubmit for review
- Usually faster second review
Managing Products
Product Status
Draft
- Work in progress
- Not visible to public
- Can edit freely
In Review
- Submitted for approval
- Awaiting review
- Limited edits
Active
- Live in marketplace
- Can be purchased
- Updates possible
Paused
- Temporarily unavailable
- Existing customers keep access
- Can reactivate anytime
Archived
- Removed from marketplace
- Existing customers keep access
- Can be restored
Updating Products
Make changes to live products:
- Open product in Commerce
- Edit as needed
- Save changes
- Updates apply immediately
Significant changes may trigger re-review.
Product Analytics
Track performance:
- Page views
- Conversion rate
- Revenue
- Reviews and ratings
Bundles and Series
Creating a Bundle
- Go to Commerce > Products
- Click New Bundle
- Add activities to include
- Set bundle pricing
- Configure bundle details
- Publish
Bundle Pricing
Typically discount vs. individual:
- 20-40% off individual total
- Makes bundle attractive
- Increases average order value
Creating a Series
- Create activities in sequence
- Set prerequisites
- Create series product
- Configure completion certificate
- Publish
Series Benefits
- Progressive learning
- Higher completion rates
- Premium pricing justified
- Clear learning path
Optimization Tips
Increase Conversions
- Strong title — Immediate value clear
- Quality images — Professional appearance
- Compelling description — Focus on benefits
- Social proof — Reviews and testimonials
- Appropriate price — Value-aligned
Gather Reviews
- Ask satisfied users to review
- Respond to all reviews
- Use feedback to improve
- Showcase reviews prominently
Iterate Based on Data
- Review analytics regularly
- Test different descriptions
- Adjust pricing if needed
- Update based on feedback
Next Steps
- Set Pricing — Price your products
- Track Analytics — Monitor performance
- Promote Products — Increase visibility