Skip to main content

Marketplace Configuration

The marketplace connects activity creators with users. This guide covers marketplace configuration for administrators.

Marketplace Overview​

What the Marketplace Provides​

  • Discovery of activities
  • Purchase/access activities
  • Vendor storefronts
  • Reviews and ratings
  • Categories and search

Admin Responsibilities​

Administrators can:

  • Configure categories
  • Manage featured content
  • Review submissions
  • Handle disputes
  • Set policies

Categories & Tags​

Managing Categories​

  1. Go to Admin > Marketplace > Categories
  2. View existing categories
  3. Add, edit, or remove categories

Category Structure​

Organize with hierarchy:

Personal Development
├── Communication
├── Emotional Intelligence
├── Productivity
└── Leadership

Professional Skills
├── Technical Skills
├── Management
├── Career Development
└── Industry-Specific

Creating Categories​

  1. Click New Category
  2. Enter:
    • Name
    • Description
    • Icon (optional)
    • Parent category (optional)
  3. Save

Managing Tags​

Tags provide additional organization:

  • Create tag taxonomy
  • Merge similar tags
  • Delete unused tags
  • Set featured tags

Content Review​

Review Queue​

See submitted content:

  1. Go to Admin > Review Queue
  2. View pending submissions
  3. Review each item
  4. Approve or reject

Review Criteria​

Check for:

  • Content quality
  • Policy compliance
  • Accurate descriptions
  • Appropriate pricing
  • No rights violations

Approval Actions​

Approve

  • Content goes live
  • Vendor notified
  • Listed in marketplace

Request Changes

  • Specific feedback provided
  • Vendor can revise
  • Returns to queue

Reject

  • Content not listed
  • Reason provided
  • May appeal

Quality Standards​

Define standards:

  • Minimum content requirements
  • Description quality
  • Preview requirements
  • Technical standards

Featured Content​

Featuring Products​

Highlight quality content:

  1. Go to Admin > Featured
  2. Select products to feature
  3. Set position/order
  4. Set duration (optional)
  5. Save

Feature Sections​

Editor's Picks

  • Manually selected quality
  • Rotated regularly
  • High visibility

New & Notable

  • Recent quality additions
  • Auto or manual selection
  • Fresh content

Trending

  • Popular by sales/views
  • Algorithm-driven
  • Current demand

Category Features

  • Per-category highlights
  • Contextual featuring

Promotion Campaigns​

Run promotional features:

  • Seasonal themes
  • Topic focuses
  • Vendor spotlights
  • Special collections

Pricing & Commerce​

Pricing Rules​

Set marketplace-wide rules:

  • Minimum prices
  • Maximum prices
  • Commission rates
  • Currency options

Payment Processing​

Configure payment:

  • Payment providers
  • Supported methods
  • Transaction settings
  • Payout schedules

Commission Structure​

Set vendor commissions:

  • Standard rate (e.g., 25%)
  • Volume tiers
  • Category variations
  • Promotional rates

Currency​

Configure currency:

  • Base currency
  • Supported currencies
  • Conversion handling
  • Display formats

Vendor Management​

Vendor Approval​

Review new vendors:

  1. Go to Admin > Vendors
  2. View applications
  3. Review qualifications
  4. Approve/reject

Vendor Tiers​

If using tiers:

  • Basic vendor
  • Premium vendor
  • Enterprise vendor
  • Custom arrangements

Vendor Support​

Manage vendor issues:

  • Account questions
  • Payout issues
  • Policy clarifications
  • Technical problems

Vendor Analytics​

View across vendors:

  • Total marketplace revenue
  • Top vendors
  • Category breakdown
  • Growth trends

Customer Management​

Customer Issues​

Handle customer concerns:

  • Purchase problems
  • Access issues
  • Quality complaints
  • Refund requests

Refund Handling​

Process refunds:

  1. Review request
  2. Check policy eligibility
  3. Approve/deny
  4. Process if approved
  5. Update vendor earnings

Dispute Resolution​

Mediate disputes:

  1. Gather information
  2. Review evidence
  3. Make determination
  4. Communicate decision
  5. Execute resolution

Policies​

Terms of Service​

Define marketplace terms:

  • User obligations
  • Vendor requirements
  • Prohibited content
  • Liability limits

Content Policy​

Set content guidelines:

  • Quality standards
  • Prohibited content
  • Accuracy requirements
  • Rights and licensing

Refund Policy​

Establish refund rules:

  • Eligibility criteria
  • Timeframes
  • Process
  • Exceptions

Vendor Agreement​

Vendor terms:

  • Commission structure
  • Payment terms
  • Quality requirements
  • Compliance obligations

Analytics​

Marketplace Metrics​

Track performance:

  • Total revenue
  • Transaction count
  • Average order value
  • Conversion rates

Category Performance​

By category:

  • Revenue share
  • Product count
  • Conversion rates
  • Growth trends

Vendor Performance​

Across vendors:

  • Top sellers
  • Quality ratings
  • Compliance status
  • Payout status

Customer Analytics​

User behavior:

  • Purchase patterns
  • Browse vs. buy
  • Repeat purchases
  • Refund rates

Search & Discovery​

Search Configuration​

Optimize search:

  • Relevance weighting
  • Typo tolerance
  • Synonym handling
  • Filters and facets

Discovery Algorithms​

Configure recommendations:

  • Similar products
  • Personalized picks
  • Trending items
  • Category browsing

SEO Settings​

For public marketplaces:

  • Meta descriptions
  • URL structure
  • Sitemap generation
  • Schema markup

Best Practices​

Quality Control​

  • Clear submission guidelines
  • Consistent review process
  • Quality metrics tracking
  • Regular audits

Vendor Success​

  • Onboarding support
  • Best practice resources
  • Performance feedback
  • Growth opportunities

Customer Experience​

  • Easy discovery
  • Clear information
  • Smooth purchasing
  • Responsive support

Growth​

  • Attract quality vendors
  • Curate content well
  • Market effectively
  • Iterate based on data

Troubleshooting​

Low Conversion​

Check:

  • Pricing competitive?
  • Descriptions clear?
  • Trust signals present?
  • UX friction?

Vendor Complaints​

Address:

  • Payment issues promptly
  • Policy questions clearly
  • Technical problems quickly
  • Feedback constructively

Customer Issues​

Resolve:

  • Access problems immediately
  • Quality concerns fairly
  • Refunds per policy
  • Disputes objectively

Next Steps​